A Flowchart for Messages to Volunteers

How you communicate with volunteers of a nonprofit is as important as the actual information you convey. Here is why. Nonprofits need four basic resources to survive: money, infrastructure, people, and goodwill. If you upset volunteers, then you lose goodwill. If you lose goodwill, then you may lose people, money and even infrastructure. Words matter, especially if something has gone wrong.

The above flow chart will help you write a message to volunteers, including options of how to address a crisis. It doesn’t give you specific words, but it will remind you of the niceties of how to construct a message.  It is also available as a pdf here.

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