I grew up in a city named Seaford, and the concept always fascinated me. Imagine a passage hidden beneath the waves where the land was higher and the footing more secure so you could safely cross. The Internet is as turbulent as an ocean. We could all use help navigating it.
Getting your message safely and successfully across to people became much harder with the advent of the social media. Hair trigger reactions and a badly turned phrase can cause a crisis. Emails get skimmed on phones and discarded. Yet the Internet is how we deliver our advertising, announcements, and news. Helping people craft messages that get read and not misinterpreted is like fording a sea.