Tag: Communications

Creating an Online News Blog

In 2012, I started an online news blog for an organization facing a common problem – how to reliably communicate with their members in the Internet age. After a year or two of experimentation, the blog was reaching the members consistently, and it is…

Where Do You Send That Email?

An email exchange can be hard to navigate from behind a keyboard. Let’s visualize it a different way. You are on one side of a bar door. You’re about to open that door and look for a conversation. Even if you haven’t done this…

A Flowchart for Messages to Volunteers

How you communicate with volunteers of a nonprofit is as important as the actual information you convey. Here is why. Nonprofits need four basic resources to survive: money, infrastructure, people, and goodwill. If you upset volunteers, then you lose goodwill. If you lose goodwill,…